If you own or have ever owned a Tesla you know that the Supercharger network makes road trips easy in an Electric Vehicle. When Tesla began designing its EVs, it was clear that the charging experience would make or break the success of their product. So, Tesla designed its supercharger network of public fast chargers to allow its vehicles to take long road trips with minimal (if any) range anxiety. Tesla also integrated charging stops into its navigation making it super simple to jump in the car, type in your destination, and take a road trip similar to what you would do a an ICE vehicle. With the Tesla navigation software telling you where and for how long to stop and charge.
If you own an EV that is not made by Tesla, and you have taken a few road trips, you know just how much the charging experience can affect the Overall EV ownership experience. The other charging network operators, for one reason or another, have not been able to match the reliability and availability of Tesla's supercharger network. Other charging operators typically have slow or inoperable chargers. To further complicate matters, some of them offered free charging through OEM partnerships which encourage public charging vs charging at your home or office. Further, they encourage folks to charge 100% as well. This is a huge problem as the combination of these factors causes lines at these chargers or the inability to use them at all. It makes for a frustrating and anxiety filled road tripping experience.
Here are the list of things I think would help other charging station operators improve the user experience:
- Limit free charging offerings! OEMs could offer a free membership instead! The membership would offer reduced rate charging and other perks while not encouraging over use of public charging stations when level 2 home or office charging is available.
- Make reporting charger problems easy. User reporting, telemetry data from the chargers themselves, etc.
- Timely repair of broken or slow charging equipment.
- Preventative maintenance schedules to ensure charger reliability and uptime.
- high idle fees to discourage folks from leaving their cars parked there while not charging. $1 per minute for the first 15 minutes and then much higher fees after.
- Limit charging to 80% for congested chargers and/or charge an extra fee for charging above 80% at busy chargers to encourage users to stop at the next charger instead.
- For slow charging EVs, implement per minute charging or limit them to only 1 or 2 stations to prevent charger congestion. Could implement this only when chargers are busy too.
- At very busy charging locations, charge an extra fee for vehicles who remain for more than 30 minutes to encourage them to stop at the next charger instead.
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